allainz ad

contrast
Contrast is a very effective tool in writing an AD. With using this tool you can grab the attention of the people. In this ad there multiple ways of recognizing contrasts.In this ad there is a lot of contrast the first one is the man and the background. 
The man looks more like a business man or a hiker with
his shoes and Backpack. The background looks like a farm on a hill with a house on the middle left. Another one of the contrasts is the way the colour is very interesting because jacket is brown and the wheat(or whatever it is) which is yellow. This might sound interesting because this dosent look like a business place then. So then what is Allianz.
The third one is the man looks because he has a phone or a tablet. And that's kinda interesting cause not many hikers take devices with them barring a light phone and that too they leave them in their pocket or in their bags. Using contrast is a very smart and effective way of writing an AD. 
  
 repetition
 Repetition is a tool used in advertising to make people remember things you say which are important to that product or not. In this advert there are multiple examples of repetition. The first is the word investment. In all the writing they say this word 3 or (if my counting is bad umpteen times. This makes the readers remember that Allianz is connected to investment. The second is the word Allianz. This is repeated umpteen number of times. This reminds them that allianz is the brand and also tells you whenever you see something Allianz then that belong to this ad.  The last word is investors. Investors tells you that Allianz is a investor typed group or brand because whenver it says allianz it also says investors next which makes them remember that allianz investors . These are some of the KEY WORDS repeated not all but the main ones.